Business Administration

Dr. Bilal Mustafa Khan is a Professor in the Department of Business Administration, Aligarh Muslim University. He has an Engineering graduate with post-graduation in M.B.A, having a dual specialization in Marketing and Finance with a Doctorate in Business Administration.
Dr. Khan was a rank holder in the MBA program. His doctoral dissertation was titled 'Service Quality Systems for High Powered Corporate Performance: A Critical Study of Selected Service Industries.'
He has more than twenty years of experience in teaching research and was also the Head of the Department of Management Studies at Manipal University, Dubai Campus, UAE.
Dr. Khan was selected and appointed by the Ministry of Human Resources Development and Asian Institute of Technology (AIT), Bangkok, Thailand, as a Visiting Professor to AIT, Bangkok. He has also been appointed as Visiting Professor to other national and international universities as well.
Dr. Khan is regularly invited by leading B-Schools, Universities and academic bodies as a resource person for their Faculty Development Programmes (FDP) and Management Development Programmes (MDP) for lectures and seminars. He is also one of the pioneers in the use of statistical software such as SPSS, AMOS, Smart-PLS and LISREL for academic research.
Dr. Khan is a renowned SEM expert and has been invited to conduct a large number of workshops on Research Methods and EFA, CFA and SEM all across India and abroad.
He has published nearly 100 research papers and articles in both national as well as international journals of repute. Dr. Khan's research papers are widely cited, and he has collaborated with many foreign authors in the areas of cross-cultural research. He has published in many international journals such as Journal of Information & Optimization Sciences (Taylor and Francis) International Journal of Business Transformation, Asia Pacific Journal of Business Administration (Emerald), Journal of Global Business Advancement (Inderscience), Journal of Medical Marketing (Sage, U.K) amongst many.
He has traveled to Europe, Africa, and the Middle East for academic and other activities. His research interest are Luxury Fashion Brands, Advertising, Social Media, and Structural Equation Modeling (SEM).
Dr. Khan is an active academic administrator and has served as Member- in-Charge of University Guest Houses, Member-University Website Committee; Member-University Curriculum Revision Committee; Member-Committee for Ranking and Academic Progression of University, Member of NAAC University Accreditation Committee; and Teacher-in-Charge, Public Relations and Media Committee, Department of Business Administration, Faculty of Management Studies & Research, Aligarh Muslim University, India.
Dr. Khan is also an avid reader and an active sportsperson, having represented his school, college, and Hall of residence at the district and national level. He actively plays badminton, lawn tennis, snooker, and cricket. He is also the Teacher-in-Charge, Health and Wellness Committee, Department of Business Administration, Faculty of Management Studies & Research, Aligarh Muslim University, India.

"Khan, B. M. (2020), â??Origins of Customer Perceived Ethicality in the service sector in India â?? an exploratory studyâ??, Working Paper,   'https://drive.google.com/file/d/1SBgk7-bXFDUK2mNTdueG5I1G5Z-O-8Hs/view?usp=sharing' (Co-authored with A N Ravichandran and Shanthi Venkatesh).

Khan, B. M. (2016), â??An Exploratory Analysis of Marketing Elements and Brand Equity in the UAE FMCG Categoryâ??, Jindal Journal of Business Research. Sage Publications,  doi:10.1177/2278682115593436. (Co-authored with Mohammed Shariq and Aftab Haider Rizvi).

Khan, B. M. (2014), â??The Effect of Content Credibility on Consumer based Brand Equity: the Case of Indian Television Channelsâ??, International Journal of Indian Culture and Business Management. Inderscience, U.K., Vol. VIII (3). (Co-authored with Madhupa Bakshi and Prashant Mishra).

Khan, B. M. (2012), â??Influence of advertising led brand personality consumer congruity on consumerâ??s choice: evidence from Indian apparel marketâ??, published in International Journal of Enterprise Network Management, Inderscience, U.K, Vol. V (2). (Co-authored with Reshma Farhat).

Khan, B. M. (2012), â??Finding Congruence between Sensation Seeking, Brand Personality and Purchase Intention: An Empirical Studyâ??, International Journal of Green Computing, Information Resources Management Association, U.S.A, Vol. III (1).  (Co-authored with Reshma Farhat and Ahmad Faraz Khan).

Khan, B. M. (2012), â??Brand loyalty, brand awareness and perceived quality parametersâ?? in building brand equity in the Indian pharmaceutical industryâ??, Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, Sage, U.K., Vol. XII (2). (Co-authored with Sanjeev Kumar Panchal and S. Ramesh).

Khan, B. M. (2010),â??Operationalising Young and Rubicamâ??s BAV as a Consumer Based Brand Equity Measureâ??, Journal of International Business and Entrepreneurship, Inderscience, Vol. V (4).

Khan, B. M. (2010), â??Re-Inventing the LG Brand: A Manifesto for Corporate Brand Managementâ??, Journal for Global Business Advancement, Inderscience, U.K., Vol. III (3).

Khan, B. M. (2010), â??Human Resource Management with an Islamic Perspectiveâ??, Asia Pacific Journal of Business Administration, MCB Press, Emerald-U.K, Vol II (1).  (Co-authored with Ayesha Farooq and Zareen Hussain)

Khan, B. M. (2009), â??A Cross-Cultural Examination Of Brand Equity And Its Constructs: A SEM Approach Using Second Order Factor Analysisâ??, Journal of International Business and Entrepreneurship, Inderscience, U.K., Vol. XIV(1).